Our Story

Our MissioN

WOW Wilderness was founded on the belief that meaningful nature experiences lead to deeper care and lasting change.

Our mission is to connect people to Walpole’s wild places through powerful storytelling, small-group eco experiences, and genuine care for Country.

Extraordinary Experiences

Every WOW experience blends humour, heritage, and heart. Whether cruising the inlets or wandering under giant tingle trees, we offer immersive adventures designed to make you feel, think, and fall in love with the wild.

Our Core Values

These values guide everything we do — from how we run our tours to how we care for Country.

  • Conservation First

  • Education Through Story

  • Leave No Trace

  • Community Connection

Our Journey

WOW began over 30 years ago, with local legend Gary Muir at the helm of a comfortable, fully enclosed vessel built for all-weather cruising — and a vision to bring people closer to the wild places he calls home.

Gary’s legendary cruises were packed with humour, science, and stories — equal parts tour and theatre, rooted in deep local knowledge.

Today, WOW is proudly family-run, with Gary’s neice Emma leading the next generation of eco-guides. With every cruise, hike, and conservation effort, WOW continues to share the wild — and protect it.

Meet Your Guides

Gary Muir

Founder, Guide, National Treasure

Emma Bennett

Lead Guide, Operations

Our Roots – A Timeline of WOW

From humble beginnings to national recognition, WOW’s story is grounded in love for the land and a passion for sharing it.

1910

The First Inlet Cruise

Pierre Bellanger of Nornalup Park Homestead began first cruise on the Inlets & Frankland River. 

1910

1911

A Second Voyage

Frank Skinner Thompson of Tinglewood Lodge began his cruise.

1911

1926

Swarbricks Set Sail

Swarbricks of Rest Point started their cruise. Gary’s grandfather Ron drove guests in his 1918 Dodge to join.

1926

1994

WOW is Born

Gary and his parents, Ross and Marion started WOW Wilderness.

1994

1998

EcoEducation Begins

Working with schools to foster connection to nature.

1998

2006

Boots Cleaned, Forests Protected

Manufacturing of Pathogen Hygiene Stations began. 

2006

2021

A New Chapter Begins

Gary’s niece, Emma Bennett, joins the guiding team.

2021

2025

EcoAdventures emerge

New guided forest tours and packrafting adventures launched.

2025

Today

Still Sharing the Wild

WOW remains family-run, based in Walpole, with a mission to connect people to nature — and protect it.

Today

Explore The World

Whether you’re cruising, hiking, learning, or giving back
— you’re part of the WOW story.

Learn more about our tours and projects: 

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